The challenge
DNV is a global classification society headquartered in Høvik, Norway, with a purpose to safeguard life, property, and the environment. They provide technical assessment, certification, risk management and software development across a range of industries, including maritime, oil and gas, renewable energy, electrification, food and beverage, and healthcare. The company’s 15,000 employees excel at solving difficult challenges in complex environments, forming one of DNV’s key competitive advantages.
DNV has a strong 160-year legacy of assuring physical assets and is now investing in order to secure its position in the assurance of digital assets. They spend 5% of annual revenue on strategic research, innovation, and technology development directed at industry challenges that impact customers and society at large, and at developing and commercializing solutions and tools to support future growth.
Since 2022, Reodor has worked with DNV Ventures, Energy Systems, Digital Solutions, and Maritime, to accelerate digital service and business model development across the company. Here are just a few of the challenges we have tackled together:
- Accelerating the green transition for industrial customers
- Creating digital, scalable business models to complement existing consulting services
- Building trust in emerging technology
- Identifying strategic opportunities for new service development
The approach
DNV first approached Reodor in 2022 to help design and commercialise ReWind, the world’s first digital service for decommissioning wind farms. DNV’s deep technical expertise and customer relationships, combined with Reodor’s results-driven approach to digital service development, sparked a successful collaboration. Over time, we have served as a strategic, executional, and sparring partner for DNV to bring new and innovative solutions to market. Previous collaborations include:
ReWind
From PDF to paid customer in seven months
Our role:
Hands-on product discovery in early phases. In later phases, we offered design and go-to-market support.
What we did:
We guided the early product strategy and insight phases, tightly integrated with DNV’s core team. Together we scoped, designed, and worked with DNV’s subject matter experts and software developers to deliver an MVP with paid pilot customers in seven months. In addition, we co-designed the pilot program, go-to-market strategy, and supported sales processes. In January 2025, ReWind spun out of DNV’s core service portfolio and exists today as its own independent venture poised for further growth.
Biodiversity
Identifying strategic growth opportunities
Our role:
Strategy project lead, supported by DNV’s subject matter experts.
What we did:
What we did: Customer insight and market research to identify strategic opportunities. After assessing commercial potential, we delivered final recommendations and hypotheses to test in the next phase. DNV is currently pursuing the top recommendation that came out of this work.
CCUS
Helping heavy CO2 emitters create a winning CCUS business case
Our role:
Design and tech project lead, working closely with DNV’s CCUS Venture Lead and engineers.
What we did:
What we did: Led stakeholder, market, and customer research to inform new business concepts. We then validated the concept with customers, scoped an MVP, and built an LLM-powered conversational interface to help heavy emitters build a successful business case.
Supporting the Next Generation
Building innovation capabilities across the company
Our role:
Hands-on process coaching for teams of promising innovation talent across the company.
What we did:
What we did: Coached and mentored winning teams of the Next Generation Summit - DNV’s annual innovation festival - by providing process guidance, tools, templates, and interview techniques.
Trust in AI
Helping launch DNV’s Trust in AI investment fund
Our role:
Supported the DNV project lead with strategic value proposition development and content visualisation.
What we did:
We helped develop value propositions and presentation content for the new investment fund targeted at investors and startups.
Direct Interaction with Commercial Experts
Accelerating digital business model and commercial capabilities across the company
Our role:
Coaching and sparring partner.
What we did:
What we did: We provided on-demand, light-touch coaching and sparring with product teams working on specific challenges.
Innovating with Trust
Over time, Reodor has helped DNV sharpen its customer-centric approach to new digital product and service development, while improving the scalability of existing business. Our collaboration is based on deep trust and understanding of each other’s capabilities and ways of working. One key success factor of our collaboration has been the flexibility in project roles - at times, DNV takes the role of project lead with Reodor in a support role; others, Reodor leads the process and assumes responsibility for project outputs.
The results
By diligently and systematically working to build DNV’s skills in digital product, service, and new business development, Reodor has helped DNV shape, validate, and grow successful new products, services, and ventures. Together, we have:
- Increased the speed of bringing new digital services to market
- Identified new opportunity areas for growth
- Boosted DNV’s capabilities in working with customer insight to improve products and services
- Raised external awareness of DNV’s innovation capabilities
- Launched new digital business models and go-to-market strategies
By embracing a digital, customer-centric mindset, DNV has solidified a leadership position as a trusted voice to help customers tackle global transformations.
