Wednesday, May 15, 2024

How to reduce risk across the innovation process with customer insight

Have you ever thought about “how do we go beyond the customer interview”? This May 15th, our Strategic Advisor, Kate Butchart talks about how to give people tangible tools and explore new approaches and tactics to gather, synthesize, and apply user insight. To quote Kate: "There are many tools in your toolbox!" So, let's use them.

In this webinar, you’ll learn:

  • User research is an ongoing process of gathering, synthesizing, and applying information.
  • Innovation based on insight gathered from real people with real problems succeeds five times as often.
  • Insight applies to all stages of innovation (not just at the beginning).
  • Choose the right tool based on what you need to learn next to reduce risk in decision-making

Who is this webinar for?

  • Innovation leaders who are curious about the impact of user-centric design on the success of product development efforts
  • Product developers and service designers who are looking for new ways to gather insight and apply it to their products and services
  • Designers looking for inspiration on research tools and techniques

Webinar is in English.