Strategic Assumption Mapping

Strategic Assumption Mapping is a practical framework for identifying and testing the assumptions behind your strategic choices. It helps you uncover what must be true for your strategy to succeed – across market, customer value, internal capabilities, and competition. This template is ideal for product teams, strategy leads, startup founders, and consultants working with early-stage strategies, pivots, or high-stakes decisions. Use the provided prompts in each section to surface your assumptions, prioritize them based on uncertainty and impact, and plan how to validate them before moving forward.

This eBook is in Norwegian.